AI SEO, GEO and AEO: How to Get Shown in LLMs in Australia in 2026

AI SEO Australia: understand how LLMs get a lot of their information

When you ask ChatGPT, Gemini, Perplexity or Copilot a question where the answer needs current information, the tool may search the web.

Simple rule:

If the question depends on what is true right now, a search is likely.

If the question is about general knowledge, meaning or how something works, a search may not happen.

For example, these questions often need current search results:

Best ecommerce SEO consultant in Australia 2026

Is Xero better than MYOB for Australian small businesses?

Top social media agencies in Melbourne for local businesses

Best Australian alternatives to Shopify

Which furniture stores in Melbourne offer click and collect?

But these questions may not trigger the same kind of search:

What is SEO?

What is conversion rate optimisation?

How does Google Analytics work?

What is a product page?

Google has explained that its generative AI features use retrieval-augmented generation, also called RAG, and query fan-out. In plain English, that means Google can search for related information, pull from its Search index and use those pages to help form an AI answer. Read Google’s official guide here: Optimising your website for generative AI features on Google Search.

That matters because AI search is still connected to normal search.

For local businesses, AI SEO Australia is not only about ranking nationally. It is also about being understood by location, service, price and trust.

Your website still needs to be crawlable, useful, clear and trusted.

No magic button. Annoying, but also useful to know.

How to see what ChatGPT may be searching

This can change because platforms update their interface. But in some sessions, you can inspect what ChatGPT is searching.

Here is the process:

1. Go to ChatGPT.
2. Enter your prompt.
3. Right click and choose Inspect.
4. Go to Network.
5. In the page URL, copy what comes after /c/.
6. Paste that into the Network filter.
7. Refresh the page.
8. Click the orange brackets with that string.
9. Go to Response.
10. Search the code for the word queries.

You may see the searches ChatGPT used.

This is the important part.

You are not only looking at the original question.

You are looking at the extra searches the AI tool runs in the background.

That is query fan-out.

One question can turn into several related searches.

For example, someone might ask:

Who can help my online store get more sales in Melbourne?

The AI tool may search around things like:

• ecommerce SEO consultant Melbourne
• product page conversion optimisation Australia
• Shopify SEO services Australia
• best ecommerce marketing consultants Melbourne
• website getting traffic but no sales
• ecommerce SEO pricing Australia

Those searches are content opportunities.

Perplexity makes this easier

Perplexity is more open about the sources and searches it uses.

When you ask Perplexity a question, look at:

• the sources it cites
• the exact wording in the answer
• the types of pages it trusts
• the brands it mentions
• the publications it uses
• the videos, Reddit threads or LinkedIn posts it pulls from

If your competitors are being mentioned and you are not, do not panic.

That gap is useful.

It shows you what kind of content and mentions the AI tool is using.

For example, if Perplexity keeps recommending Canva, Xero, Airtasker, Koala, Officeworks or Adore Beauty for certain business questions, look at why.

Are they being cited because of:

• strong category pages
• helpful guides
• comparison content
• YouTube videos
• third-party reviews
• media mentions
• Reddit discussions
• founder interviews
• product documentation
• clear pricing pages

That is the work. Find the pattern. Then build your own version.

Take these searches and create pages around them

Once you find the searches an AI tool uses, do something with them.

Create dedicated pages for the most valuable searches.

Use the search phrase naturally in:

• page title
• meta description
• URL slug
• H1
• first sentence
• H2 sections
• FAQs
• image alt text where relevant
• internal links
• YouTube titles
• social media posts

Example:

If the prompt is:

Who is the best SEO consultant for an ecommerce business in Melbourne?

And you see related searches like:

• ecommerce SEO consultant Melbourne
• Shopify SEO consultant Australia
• ecommerce SEO services for Australian online stores
• how to improve product page SEO
• online store getting traffic but no sales

You could create pages or sections like:

• Ecommerce SEO Consultant in Melbourne
• Shopify SEO Consultant for Australian Online Stores
• Why Your Online Store Gets Traffic But Not Enough Sales
• Product Page SEO Checklist for Australian Ecommerce Brands
• Ecommerce SEO Pricing in Australia

For SAEIGHT, this connects well with AI Search Optimisation, ecommerce SEO and content systems for AI search.

Create strong pages for the searches that matter.

Then support them with articles, FAQs, videos and internal links.

The best AI SEO Australia content answers real customer questions, not just broad keywords.

Use the searches in semantically similar pages

You do not always need a brand-new page.

Sometimes the better move is to add a section to an existing page.

For example, if you already have a page about AI Search Optimisation, you could add H2 sections like:

How do I get my Australian business shown in ChatGPT?

How does Google AI Overview choose sources?

What is the difference between SEO, GEO and AEO?

Does AI search matter for local businesses?

How much does AI SEO cost in Australia?

This helps your page answer more of the related questions around the main topic.

It also helps AI tools understand the page from more angles.

For a local Australian business, this is especially useful.

A customer may not search exactly the way you describe your service.

They may ask:

Why is my website not showing up in ChatGPT?

Can AI recommend my business?

How do I get Google AI Overview to mention my company?

Is SEO still worth it in Australia?

Those questions need clear answers.

SAEIGHT has already covered one of these angles here: Is SEO still relevant for AI search? What Google’s guidance means for Monash businesses.

Internal link these pages properly

If you publish a page about “AI SEO in Australia” and never link to it, you are making Google and your readers work too hard.

Link related pages together. For example:

• AI SEO article links to AI Search Optimisation service page
• Ecommerce SEO article links to ecommerce SEO service page
• Local SEO article links to suburb or service-area pages
• Pricing article links to contact or enquiry page
• YouTube video embeds link back to the article
• Social media posts link back to the article or service page

Use descriptive anchor text.

Good:

Learn more about AI Search Optimisation for Australian businesses.

Not as good:

Click here.

Google, AI tools and humans all benefit from clear links.

Get other sites to link to these pages

Backlinks still matter.

For AI search, external mentions can also help tools understand your brand.

You want your business mentioned in places your audience and AI tools may trust.

For Australian businesses, that could include:

• SmartCompany
• Mumbrella
• Inside Small Business
• Dynamic Business
• Business Australia
• local council business directories
• industry association websites
• supplier websites
• podcast show notes
• YouTube descriptions
• LinkedIn posts
• partner websites
• review platforms
• niche Australian blogs

For example:

A Melbourne ecommerce consultant could be mentioned in:

• a Shopify partner article
• a SmartCompany quote about online retail
• a podcast about Australian small business
• a LinkedIn post about product page mistakes
• a YouTube video about ecommerce SEO
• a client case study

This gives AI tools more proof. Your website says what you do. Other websites help confirm it.

Reputation attacks and false AI answers

The same process can help if an AI tool gives people wrong or unfair information about your business.

For example, imagine someone asks:

Is this Australian company trustworthy?

And AI keeps pulling from one old Reddit thread, one outdated review or one incorrect forum comment.

You can respond by building stronger, clearer and more accurate content around the searches the AI tool is using.

That may include:

• a transparent FAQ page
• customer review pages
• case studies
• updated Google Business Profile information
• YouTube explainers
• LinkedIn posts
• third-party interviews
• media mentions
• comparison pages
• clear policy pages

oh noo! Do not fake reviews. Do not make false claims. Do not try to bury truth. These are all big red flags.

But if AI is repeating incorrect or outdated information, publish accurate information in places it can find.

If your business wants to show up in ChatGPT, Gemini or Google AI Overviews, AI SEO Australia should sit beside your normal SEO strategy.

See how much referral traffic you are getting from AI

You can track AI referral traffic in Google Analytics 4.

This helps you see whether tools like ChatGPT, Perplexity, Gemini, Copilot or Claude are sending people to your site.

Here is how to do it:

1. Go to Google Analytics.
2. Go to Explore.
3. Start a new exploration.
4. Set your dimensions to:
   • session source / medium
   • page path + query string
5. Set your metrics to:
   • views
   • entrances
6. Set rows to:
   • session source / medium
   • page path + query string
7. Show 250 rows.
8. Turn nested rows on.
9. Set values to:
   • entrances
   • views
10. Add a filter.

Use this regex:

.*chatgpt.*|.*openai.*|.*perplexity.*|.*gemini.*|.*copilot.*|.*claude.*|.*anthropic.*|.*mistral.*|.*meta.*|.*deepmind.*|.*jasper.*|.*copy.*ai.*|.*you.*com.*|.*poe.*|.*phind.*

Now you can see which pages are getting visits from AI tools.

Look for patterns.

Ask:

• Which pages are getting AI referral traffic?
• Are those pages service pages, blog posts, product pages or FAQs?
• Do those pages answer a very specific question?
• Do they include examples?
• Do they mention Australia, Melbourne, Sydney, Brisbane or local suburbs?
• Do they include pricing?
• Do they have a clear next step?
• Are people converting after they land there?

Traffic is nice. Conversions are better. Cute traffic with no enquiries is still just cute traffic.

Use Google Search Console to see how Google’s AI might be recommending your site

Google Search Console can show you long, natural language searches.

These are useful because AI-assisted searches often look more conversational.

Here is how to filter for longer searches:

1. Go to Google Search Console.
2. Go to Performance.
3. Click Add filter.
4. Choose Query.
5. Choose Custom regex.
6. Paste this:

(\b\w+\b\s){7,}

7. Hit Apply.
8. Turn on Average position.
9. Scroll down to Queries.

Now you can see searches with seven or more words.

These searches often sound like real questions.

For example:

• how much does SEO cost for small business in Australia
• best ecommerce SEO consultant for Shopify Australia
• why is my website getting traffic but no sales
• how to show up in ChatGPT search results
• SEO consultant for local business in Melbourne
• how to get my business in Google AI Overview

These are gold. Not all of them.

Some will be weird. That is normal.

But the good ones can tell you what people want before they enquire.

For ecommerce brands, AI SEO Australia can help product pages, category pages and buying guides become easier for AI tools to understand.

What to do with these AI-assisted searches

Use this language throughout your content.

In a useful way.

You can:

• create targeted pages for high-value searches
• add H2 sections to existing pages
• use the questions in FAQs
• record videos answering the questions
• turn them into LinkedIn posts
• add them to YouTube titles and descriptions
• use them in social media captions
• build internal links from related pages
• create comparison pages
• create pricing pages
• create “how to choose” guides

Example for an Australian ecommerce business:

Search query:

why is my Shopify store getting traffic but no sales

Content to create:

• blog article: Why Your Shopify Store Gets Traffic But No Sales
• service page section: Ecommerce SEO and Conversion Review
• YouTube video: 5 Product Page Problems That Stop People Buying
• FAQ: Can SEO help if my website already gets traffic?
• internal link to ecommerce SEO service page

Example for a local service business:

Search query:

best commercial cleaner for medical offices in Melbourne

Content to create:

• landing page: Commercial Cleaning for Medical Offices in Melbourne
• FAQ: Do you clean after hours?
• FAQ: Do you use low-toxicity products?
• case study: How we clean a clinic without disrupting patients
• Google Business Profile service update
• YouTube walkthrough or short explainer

This is how you build coverage around the searches AI tools may use.

Using press releases and earned mentions to help LLMs recommend you

The original tactic is simple:

Press releases can rank in Google.

LLMs may cite pages that rank in Google.

So press releases and company announcements can influence what AI tools say about your brand.

For Australian businesses, this can still work, but it needs to be done carefully.

Do not publish fake claims like:

We are the number one agency in Australia.

We are the best-rated company in the country.

Everyone loves us.

That is weak. Also, very cringe.

Instead, publish real updates.

For example:

• new service launch
• new product range
• new partnership
• new location
• new award
• new research
• new founder commentary
• new customer milestone
• new case study
• new industry report
• new community project

Australian press release and media options may include:

• PRWire
• Medianet
• Get The Word Out
• SmartCompany
• Inside Small Business
• Mumbrella
• Dynamic Business
• local council business pages
• industry association websites
• supplier and partner websites

The way it works:

1. Write a real company update.
2. Include the exact service, audience and location you want associated with your brand.
3. Add a useful quote from the founder or expert.
4. Link back to the most relevant page on your website.
5. Distribute it through a relevant press release or industry channel.
6. Reuse it as a blog post, LinkedIn post, email and YouTube talking point.
7. Track whether the release ranks or gets cited.

Example:

A release could say:

SAEIGHT has launched AI Search Optimisation support for Australian ecommerce and local service businesses that want clearer visibility across Google Search, AI Overviews and answer-style search experiences.

Then link to:

SAEIGHT AI Search Optimisation

This gives search engines and AI tools a clearer brand association.

The goal is a clean, consistent signal.

A strong AI SEO Australia strategy should include website pages, FAQs, YouTube videos, social posts, internal links and trusted external mentions.

Get on YouTube

YouTube matters.

AI tools often pull from video platforms, especially when the title, description and transcript clearly answer the question.

Recent industry studies have found Reddit, YouTube and LinkedIn are among the most-cited domains in AI-generated answers. YouTube has also been reported as a major citation source across some AI search products.

This means your articles should not only stay as articles.

Turn them into videos.

If you write:

How to get shown in ChatGPT

make a video called:

How to Get Your Australian Business Shown in ChatGPT

If you write:

Why your Shopify store gets traffic but no sales

make a video called:

Shopify Store Getting Traffic But No Sales? Here’s What to Fix

If you write:

How much does SEO cost in Australia?

make a video called:

SEO Pricing in Australia: What Small Businesses Should Expect

Use your target prompt in:

• YouTube title
• description
• spoken intro
• transcript
• captions
• chapters
• pinned comment
• blog embed
• LinkedIn post
• Instagram Reel caption
• TikTok caption
• Facebook post

For example, say the phrase clearly in the video:

Today I’m answering a question a lot of Australian business owners are asking: how do I get my business shown in ChatGPT and Google AI Overviews?

That phrase can appear in the transcript.

Transcripts give AI tools more text to understand.

Very handy. Slightly spooky. Still useful.

AI SEO Australia matters because people are asking longer, more specific questions before they buy.

Repurpose short-form videos

If you create YouTube Shorts, also post them to:

• TikTok
• Instagram Reels
• LinkedIn
• Facebook
• YouTube Shorts

Use slightly different captions for each platform, but keep the core search phrase.

Example:

YouTube title:

How to Show Up in ChatGPT Search Results

LinkedIn caption:

Australian businesses are starting to ask a new question: “How do we show up when someone asks ChatGPT for a recommendation?” Here’s the simple version.

Instagram caption:

Want your business to show up in AI search? Start by answering the questions people already ask.

TikTok caption:

ChatGPT can recommend businesses. Here’s how to make yours easier to understand.

This gives the same idea more chances to be found.

It also builds social SEO.

For SAEIGHT, this fits well with content systems for AI search and AI Search Optimisation articles.

Using “best-of” listicles and positive company updates to get recommended by LLMs

This is another tactic from the original article.

Some companies publish “best-of” articles where they include themselves.

For example:

Best project management tools for small teams

Best accounting software for Australian businesses

Best ecommerce platforms for growing brands

Best design tools for social media teams

This kind of content can influence AI answers, especially when the page is clear, well-structured and ranks for the search.

Ahrefs has written about self-promotional “best” lists and how they can appear in AI-generated answers. You can read the research here: Do Self-Promotional “Best” Lists Boost ChatGPT Visibility?

For Australian examples, a business could write:

Best SEO Options for Small Businesses in Australia

Then include:

• DIY SEO
• freelance SEO consultant
• specialist SEO consultant
• local SEO agency
• ecommerce SEO consultant
• in-house marketing hire
• content and SEO training

If SAEIGHT is included, make it honest.

Say something like:

SAEIGHT is a good fit for Australian businesses that need clearer website structure, AI Search Optimisation, local visibility and content that connects search behaviour with real customer action.

That is more believable than:

SAEIGHT is the best SEO agency in Australia.

Nobody likes that sentence. Not people. Not Google. Not your future client having a coffee in Oakleigh trying to work out who to trust.

Use “best-of” listicles carefully

Do not overdo this.

One or two strong comparison pages can be useful.

Twenty self-promotional listicles can feel desperate.

Use them when they genuinely help the reader choose.

Good examples:

• Best SEO Options for Small Businesses in Australia
• Best Ways to Improve Ecommerce SEO in Australia
• Best Content Types for AI Search Visibility
• Best Marketing Channels for Local Service Businesses
• Best Website Fixes Before Spending More on Ads

Not good:

• Best SEO Agency in Australia and It Is Definitely Us
• Why We Are Better Than Everyone
• Top 10 Agencies Ranked By Us, The Agency

Write like a normal person.

Explain the options.

Show who each option suits.

Be honest about when your service is not the right fit.

That honesty can make the page stronger.

Publish positive company updates

You can publish as many real company updates as you like.

These are not always for huge traffic.

They are for brand clarity.

AI tools need to understand:

• what your business does
• who you help
• where you operate
• what you are known for
• what proof exists
• what has changed recently

Examples:

• SAEIGHT launches AI Search Optimisation for Australian businesses
• SAEIGHT adds ecommerce SEO support for Shopify and WooCommerce websites
• SAEIGHT publishes new guide on Google AI Overviews for Monash businesses
• SAEIGHT shares 2026 content system for AI search visibility
• SAEIGHT helps local service businesses improve website clarity and search visibility

Each update should include:

• clear headline
• date
• business name
• service
• location
• founder quote
• internal link
• external proof if available
• relevant image or video
• FAQ section

This gives search engines and AI tools more structured information about your business.

The best way to do AI SEO

AI SEO, GEO and AEO are tied to SEO.

LLMs often get information from search engines and other public websites.

Google’s own guidance says its generative AI search features are rooted in Google’s core Search ranking and quality systems.

So the practical work is still familiar:

• find the searches people use
• create pages for valuable searches
• answer questions clearly
• use internal links
• get backlinks and trusted mentions
• publish useful videos
• improve technical SEO
• make product and service information easy to understand
• track traffic and conversions
• keep updating the content

But not all visibility is equal.

An LLM can mention your business for a prompt that brings:

• no traffic
• traffic but no enquiries
• enquiries
• sales
• better-fit customers

Same with Google.

You can rank for a search that gets no clicks.

You can get clicks that do nothing.

Or you can get clicks from people who are ready to enquire, book or buy.

That is the one you want.

Build around prompts that lead to customers

Do not only chase informational prompts like:

What is AI SEO?

That is useful, but it is early-stage.

Also target prompts with buying intent, like:

Who offers AI SEO consulting in Australia?

Best AI SEO consultant for ecommerce businesses

AI Search Optimisation services in Melbourne

SEO consultant for small business Australia pricing

How to get my business recommended in ChatGPT

Why is my website getting traffic but no leads?

Who can fix my website content and SEO?

These are closer to action.

For a local Australian business, include:

• suburb
• city
• service area
• audience
• price
• use case
• problem
• comparison
• next step

Example:

AI Search Optimisation for ecommerce businesses in Melbourne

is more useful than:

AI and SEO

Specific beats vague.

Every time.

What to create first

If you are starting from scratch, build this in order:

1. A clear AI SEO or AI Search Optimisation service page.
2. A pricing or “how much does it cost” page or section.
3. A comparison page.
4. A “how to choose” guide.
5. A Google Search Console question-led article.
6. A YouTube video for each major article.
7. A company update or press release.
8. A few strong LinkedIn posts.
9. Internal links between all related pages.
10. A monthly review of AI referral traffic and long Google Search Console queries.

For SAEIGHT, the internal link path could look like:

SAEIGHT blog

AI Search Optimisation services

Is SEO still relevant for AI search?

AI Search Optimisation articles